Wednesday, January 13, 2016

Giving Candy to Strangers by Stan Holden (Review & Giveaway)

The subtitle Tips for Creating Abundance Through Heart-Centered Sales appropriately sums up the great advice for entrepreneurs and businesses laid out in this fun-to-read book.

Giving Candy to Strangers: Tips for Creating Abundance Through Heart-Centered Sales by Stan Holden
Next Century Publishing
ISBN: 978-1629038575
Published Nov 2015
Trade paperback, 208 pages
Content Rating: G

Book Description:

Too many sales people are focused on the end result, the outcome—the close—and another notch on their gun! But, what if you approached “sales” from a heart-centered standpoint, with curiosity and playfulness, as though the world were your sandbox?

What if you created relationships for no other reason than to help others and make new friends? I know what you are saying, "How can it not be about results when it comes to business?"

The bottom line is important, but if you detach from this burden while you are creating relationships, you will find that the health of your bottomline will improve on its own!

Book Review:
Reviewed by Laura Fabiani

We all know and admire those who can do things with out-of-the-box thinking. Being different, innovative and creative in business does require a risk level but it also brings greater satisfaction both to the business person and the customer. Stan Holden is such a person and he has been successful in business by approaching it through a heart-centered standpoint and by building lasting and meaningful relationships.

I thoroughly enjoyed reading Giving Candy to Strangers which felt like Stan was sitting across from me dispensing his wise and proven-true advice on how to approach business dealings. The book is divided into eight parts, each made up of short chapters. He discusses how to create connections without an agenda and overcome any objections in doing so, how to nurture your existing relationship and how to build relationships through social media. He also talks about doing cold calls and using humor to create connections. This section cracked me up!

I'm a people person by nature and love to make connections and this book confirmed that the way I'm approaching my business is good. Stan says you should mix pleasure with business and I agree. I grew up with an entrepreneurial dad who would invite the Encyclopedia salesman at the door for a glass of wine before they got down to business. In my business, I speak to my clients on the phone for as long as they need when I know most who do this work only communicate through emails. I also encourage the authors I work with not to hide behind their publicist or publisher but to get to know their readers.

The book is filled with appropriate and motivating quotes, fun facts and also cartoon drawings for each part. It is a fun book to read and although written in a light-hearted humorous way, it is no less valuable than any other business book out there. Actually, if you are in any type of business or just want to improve your work, I suggest this is the first business book you should read. Why? Because it deals with the fundamentals of good dealings with people, which in today's dog-eat-dog competitive world, is much forgotten.

I am going through each tip Stan outlines in his book and have already implemented some successfully. Yes, it will bring you out of your comfort zone, but it will also make you experience the satisfaction and joy in connecting with people who can become not only customers but life-long friends. It will make you smile again as you work and it will make you remember the fun part of the daily grind. 

Disclosure: Thanks to the publisher for sending me this book for review. I was not told how to rate or review this product.

To read more reviews, please visit Stan Holden's Page on iRead Book Tours.

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About the Author:

Stan Holden, owner of The LooneyBin Creative Studio, has created work for many Fortune 100 companies. As a protégé, he was first published in a national magazine during the 5th grade. A graduate of California University Long Beach, his screenplay, Rebel Without A Claus, has received a "recommend" by Disney and optioned for filming. He resides in Irvine, CA, with his wife, Reneé, and their two teenagers, Sara and William.

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