I am once again excited to be featuring Lauren Carr's latest release. This one is the third book in the Lovers in Crime series. I have read several of Carr's books and I find they just keep getting better and better. Carr is an indie best-selling author. The more I work with her the more respect I have for her savvy author skills both in how disciplined she is about writing 3 novels per year and marketing them.
Be sure to read her guest post today on her secret to being a very successful indie author. If you're a writer, her advice is so worth reading. She knows and lives what she is talking about. Don't forget to enter the giveaway too for a chance to win a Fire Tablet!
Oh, and look out for my review of Killer in the Band on Nov 10.
Book Title: Killer in the Band by Lauren Carr
Category: Adult fiction, 430 pages
Genre: Mystery
Publisher: Acorn Book Services
Release date: Oct 3, 2016
Content Rating: PG (Lauren Carr's books are murder mysteries, so there are murders involved. Occasionally, a murder will happen on stage. There is sexual content, but always behind closed doors. Some mild swearing (a hell or a damn few and far between). No F-bombs!
Book Description:
Summer of Love & Murder
Joshua’s eldest son, Joshua “J.J.” Thornton Jr., has graduated at the top of his class from law school and returns home to spend the summer studying for the bar exam. However, to Joshua’s and Cameron’s shock and dismay, J.J. moves into the main house at Russell Ridge Farm, the largest dairy farm in the Ohio Valley, to rekindle a romance with Suellen Russell, a onetime leader of a rock group who’s twice his age. Quickly, they learn that she has been keeping a deep dark secret.
The move brings long-buried tensions between the father and son to the surface. But when a brutal killer strikes, the Lovers in Crime must set all differences aside to solve the crime before J.J. ends up in the cross hairs of a murderer.
Praise for Lauren Carr’s Mysteries:
“Lauren Carr could give Agatha Christie a run for her money!”
- Charlene Mabie-Gamble, Literary R&R
“As always, Lauren Carr brings an action-packed story that is almost impossible to put down. Her mystery plots have so many twists and turns that I didn’t know if I was coming or going. And the action just didn’t stop from the very beginning till the very end.” - Melina Mason, Melina’s Book Reviews
Buy the Book: Amazon ~ Barnes & Noble
What Separates Best-Selling Indie Authors from the Rest
By Lauren Carr
A couple years ago, a young author I
was mentoring asked me to meet her for lunch.
This was four months after the release
of her first (and only) book—a date that I will firmly remember and
not for positive reasons.
This young writer had scheduled a party
in which she had invited all of her friends to witness this
life-changing occasion—the release of a new author’s first book.
Being the nice lady that I am, I had delayed a release for one of my
own books to help this very talented writer get her book ready in
time for her scheduled release and party.
To this young writer’s surprise, the
book that I had predicted had what it took to be a best-selling YA
was not selling! Thus, the reason she had invited me for lunch—which
I took time out of my own writing to do.
I responded to her query about why her
book wasn’t selling with a question of my own. “How’s your
website coming?”
She looked at me like a deer in the
headlights.
Months after its release, this author
who was so adamant about getting her book out in time for a party
still did not have a website.
On my advice, she had booked a virtual
book tour. However, she wrote only one article to be sent to every
blog that had requested a guest post. While she had social media
accounts, she was not using any of them except to post selfies of
herself drinking a glass of fine wine while relishing in the status
of being a published author.
While this writer went on to put forth
a litany of reasons why she did not have the time or know how to work
on a website, I had one of those flashbacks—not unlike what you see
in the movies where the scene before you gets all blurry and then
fades out and then fades in again to find your protagonist (a younger
me) sitting in my husband’s study talking on the phone with an
award-winning, best-selling author.
Several years earlier, after the
release of my first book, a fan had put me in contact with a friend
of hers, who happened to be an award-winning, best-selling author.
Ideally, the fan hoped her friend could help me to expand my audience
to put me on best-sellers lists or, at the very least, sell some
books.
To my disappointment, my single
conversation with this author was less than enlightening. Not only
was it lacking in information, but I got the feeling that this
accomplished writer really would have preferred to be doing something
else—like changing her cat’s litter box.
Could it be a sense of competition?
She doesn’t want to help another author because she wants to keep
the secret of her success to herself?
I won’t say I came away from our
conversation discouraged—on the contrary. I was motivated to make
myself a success to show her. Plus, I vowed that if ever I got into a
position where I could help struggling writers, I would not be so
impolite.
Flash forward.
With the release of my eighteenth book,
Killer in the Band, I am thrilled to not only be making a
living as a best-selling mystery writer, but I tickle myself
occasionally by comparing my sales rankings to this impolite author
and see that my sales are indeed better than hers.
I have also learned why this author was
less than polite to me.
Since reaching best-seller status, I
have worked with dozens of writers. I have spent untold days, not
just hours, but days working closely with writers to publish
books that I believed had what it took to be best-sellers, if not
award winning!
Not one of these books reached their
potential in sales or recognition—not because of the books but
because of the books’ authors.
While the writers had the talent to
write great books, they lacked the passion to invest the time,
energy, and persistence to do what had to be done to make readers
aware of their books’ very existence.
I can actually hear many writers
reading this article saying, “That’s not fair. You know how to
market your books. I don’t. I mean, what do you put into a tweet?”
To this, I have to ask, “Have you
tried learning?”
I didn’t know what to put into a
Twitter post either. But, when a fellow author told me that she was
selling books using Twitter, I put in the effort to learn. I went
onto Twitter and studied the postings of authors who were selling
books. I read blog posts about selling books through Twitter. It took
me six months of going onto Twitter every day, but I finally learned
how to use it. Now, I can say with certainty that on days I don’t
use Twitter, my sales drop ten to fifteen percent.
I have a friend, a fellow author, who
regularly enjoys great book sales. In trying to pass it on what she
has learned, she offered marketing coaching to new writers, in which
she took them step by step on what to do to establish an online
presence—setting up social media accounts and using Facebook,
Twitter, Instagram, etc.
After a couple of years, she closed up
shop in frustration and decided to devote her time to her own
writing. She wasn’t frustrated due to lack of business, but rather
due to writers disappearing off the face of the earth as soon as she
suggested that they start working on setting up their own website.
Yes, I admit, it is grueling setting up a website, even with the most
user friendly sites, but your readers do need a home base to go to
learn about your books. Professional authors have websites.
After a couple of years and coaching
several writers, my friend said that not one of her clients, each one
of whom was extremely excited about joining the ranks of being a
published author, ever set up a website. They also failed to act on
her other advice about regular use of social media and blogging.
Nor are any of them selling books.
The excuses for writers refusing to do
book promotion are as vast as the book genres available:
“I have a full time job.” (Didn’t
you have a full-time job when you wrote this book?)
“When I make enough money from sales
on this book, then I will start working on promoting it.” (Let’s
all sit back and think about that for a minute.)
“I don’t know how.” (I get
that a lot. Then, I will take the time to explain how to them: hunt
down materials that I had written about the various topics and send
links to blogs that offer step by step instructions for using various
sites. Rarely, do I see the writer take my advice and use the
resources I have sent.)
Remember the writer I opened this post
with? The one who is now staring at me with the
deer-in-the-headlights look. She was one of my marketing friend’s
clients who went AWOL as soon as she mentioned setting up a website.
Sitting there in that café across from
this young author who had written a fabulous book, I had concluded
that maybe most published authors are so overwhelmed by the prospect
of book promotion that they freeze—like a deer in the
headlights—and as a result, they do nothing—except post selfies
of themselves drinking wine while holding up a copy of their book.
Maybe, I thought, detailed instructions
about how to promote your book on the Internet will help.
After that lunch, my marketing
specialist friend and I put together an all day workshop with step by
step instructions. I sent out notices to all of the new writers I had
worked with throughout the years. We posted notices anywhere and
everywhere, not just at brick and mortar locations but across
cyberspace. The response was tremendous. I got several emails saying,
“Wonderful idea. I can really use that. Thank you so much.”
Note that my friend (who is also an
author) and I took time out of working on our own books to put
together this all day workshop to help other writers learn how to
sell books.
Not one of the writers who we had
worked with, including the young YA author, attended the workshop.
That was about the time that I mentally
transmitted an apology to the best-selling, award-winning author who
was less than polite to me.
Still, I get asked, “What is the
secret to being a successful best-selling indie author?”
No, the answer isn’t knowing how to
build websites, regular blogging, or having the most followers on
social media. The answer isn’t quitting your job and writing a
minimal number of words a day. The answer isn’t even writing the
best books. I’ve worked with writers who have written fabulous
books that get tremendous reviews—from the handful of readers and
reviewers who have seen their books.
The secret is this:
Are you ready? Here it is.
Treat your writing career like a
job.
Yes, it is a job you love, but it is a
job. Even when you aren’t making money at it—you work at
it and keep on working at it.
I write full time. I get up in the
morning and commute to my office, which is one floor up from my
bedroom and I work. But half of my work time is not writing
murder scenes. It is answering emails, calculating my sales, updating
my website, checking in with social media, and coordinating deadlines
with my editor and tour coordinator.
Just the other day, my husband, who is
my business manager, and I spent our lunch arguing over whether a
software subscription service to which we were paying a monthly fee
was worth the investment. To answer the question, I have to keep a
log this whole month of every time I use that program. Is that what I
envisioned doing when I was a teenager dreaming of being a writer.
No! I dreamed of prancing around a penthouse in New York and sipping
wine while relishing in being a published author.
Would I rather be sitting at my laptop
writing a thrilling shootout instead of retweeting Twitter posts for
other authors’ books and reading articles about the future of audio
books? You betcha! But this business has to be taken care of
so that I have the luxury of making my living writing my books!
Successful writers have learned this
valuable secret:
If you want to be a writer, treat it
like a job, not a hobby. With every profession, there are
necessary evils that must be learned and dealt with if you want to be
a success at what you love.
Doctors don’t spend all of their time
treating patients. They have to spend a good deal of time working
with insurance and pharmaceutical companies. They may not like it—but
it is part of taking care of business. If they don’t make sure that
bureaucratic junk gets taken care of, they aren’t going to get
paid.
Lawyers need to read legal journals and
keep on top of changes in the law. No, they don’t spend all of
their time in court or wheeling and dealing.
Best-selling authors have the passion
to succeed—making them willing to embrace the less than enjoyable
tasks that encompass book promotion. They take time out of
contemplating the perfect phrase to describe a rose in their next
book to write a blog post for an upcoming book tour to sell the book
they’ve already written.
The alternative is to contemplate that
perfect phrase while flipping burgers at a fast food restaurant.
Now it is time for me to go back to
work.
Meet the Author:
Lauren Carr is the international best-selling author of the Mac Faraday, Lovers in Crime, and Thorny Rose Mysteries—over twenty titles across three fast-paced mystery series filled with twists and turns!
Book reviewers and readers alike rave about how Lauren Carr’s seamlessly crosses genres to include mystery, suspense, romance, and humor.
Lauren is a popular speaker who has made appearances at schools, youth groups, and on author panels at conventions. She lives with her husband, son, and four dogs (including the real Gnarly) on a mountain in Harpers Ferry, WV.
Connect with Lauren: Website ~ Twitter ~ Facebook
Enter the Giveaway!
