Little, Brown & Company
Published: January 2005
Hardcover, 277 pages
This book has been around for a few years but I am just now reading it because it’s a Book Club selection. I really enjoy his “take” on why our brain moves us to sometimes make choices in the proverbial “blink of an eye.”
The author states that we can change our first impressions of a thing. Whenever we have something we are good at, something that we care about deeply, then that experience and passion fundamentally change the nature of our first impressions. It’s what enables an art expert to recognize a “fake.” The artwork may look like the real thing to many, but the expert, because he has studied art and is passionate about it, knows intuitively that something is “off”, sometimes even if other experts say it is the real deal.